For this creative brief, I crafted a vibrant brand identity for Morning Brew, a creative neighborhood coffee shop. The design incorporated coffee imagery, along with 'morning' and 'sun' themes to evoke a fresh start. The color palette featured warm tones and a vibrant accent color, while the typography balanced warmth and modernity.

Deliverables included logo variations, a cohesive color palette, typography recommendations, brand imagery, and mockups of business cards and coffee cups. The design emphasized approachability and eco-friendliness, aligning with the shop's values. Completed within three weeks, this project demonstrates my ability to create engaging brand identities.

One of my biggest challenges in this project was creating a color palette that avoided the typical "cliché" associated with coffee shops. My goal was to maintain elegance without losing the essence of a coffee shop. Designing the logo was another significant challenge; I aimed for a unique combination of a distinctive typeface and an original mark. The result is an impressive and refined visual identity that stands out in the market.